Happy Halloween from Khach Customers

Here's a quote from Mr. Shakespeare to put you in the Halloween mood:


Eye of newt, and toe of frog,
Wool of bat, and tongue of dog,
Adder's fork, and blind-worm's sting,
Lizard's leg, and owlet's wing,

For a charm of powerful trouble,
Like a hell-broth boil and bubble.

- William Shakespeare




Wishing you a spooky and fun filled Halloween!

P.S. The holidays are a great opportunity for you to keep in touch with your customers and prospects. By sending holiday emails and cards, you're sending a reminder of your products and services.  So keep in touch with your customers and keep them coming back.

Sincerely,

Larry Couperthwaite
Business Growth Specialist
Khach Customers
www.khachusa.com
714-476-2887

P.S. Take a look at our "keep customers" e-marketing program to STIMULATE REPEAT BUSINESS now.

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A marketing lesson from Amazon.com for the materials handling businesses

Jeff Bezos, founder of Amazon.com, says "Don't fear your competitor; they'll never send you money, fear your customer".

What's the business lesson in this? Take a look at our short 4 minute video on the marketing lesson we can learn from Amazon.com, and see what can be done specifically to improve your materials handling business.

Click on the video below

Thank you,

Nikki Ong
Business Growth Specialist
Khach Customers
www.khachusa.com
714-496-4499

P.S. Don't miss out. See the what Founder of Amazon.com meant key take-away from this short video now.

Stop the Competition from Stealing your Materials Handling Business

In today's economy, especially in the Materials Handling Industry, many of us can agree that it is getting more difficult to find new business.  While new account acquisition is important, we need to think what we already have... OUR CUSTOMERS.

Don’t let the competition STEAL your business, but STIMULATE REPEAT SALES.

I have a short 3 minute video covering what business owners, sales directors and marketing directors need to do in order to grow their Materials Handling business.

Khách Customers provides “done for you” marketing services, here to help you khach and keep more customers. Let us help you stop the competition from stealing your business and stimulate repeat business.

www.khachusa.com or call 714-476-2887

STIMULATE REPEAT sales for your Materials Handling business

I believe and many would agree that the most absolute exciting part of the Materials Handling business is about making the sale, specifically breaking into big accounts.  There's almost no better feeling.

While, new accounts are important for materials handling business, your existing customers are EVEN MORE IMPORTANT.  I know, it’s not as exciting as a BIG NEW account, but your customers are the lifeblood and this is most true when you are in MATERIALS HANDLING.

Your customer base is where you are getting the revenue to run your company. I know, after working and speaking with many Materials Handling businesses, I found that a database sometimes is not a reality.  It’s a pain because most of the database is sitting in your salesperson’s Outlook. 

There is a goldmine in your database!  Imagine the deals that are waiting to be had if you sold to just 10% of your existing customers that you’ve had over the 10 years!  With proper organization of your database, you can keep in touch with your customers, therefore protecting yourself from competitors stealing them away from you.

DON’T let the competition steal your business, but STIMULATE your REPEAT BUSINESS by taking the following 3 steps to getting your database started:

1. Download your sale rep’s data on a monthly basis (Name, Company, Email, Phone and Title would be ideal) 
2. Segment the list, starting with 1) Customers and 2)Prospects.  You can dive in deeper and further segment by type of customer: parts, sales, service, used and rentals.  You can do the same by type of customer, whether they are in the food business or healthcare industry.
3. Keep it updated.  Dedicate personnel to keep the information fresh by calling the customer and checking in from time to time.  Use this opportunity to:

a.       Check in to see how the customer is doing

b.      Take a quick survey on how you’re doing/ where you can improve

c.       And upsell… say “did you know that we also offering these entire warehousing systems/solutions?”

Khách Customers provides “done for you” marketing services, where we will help you put together your database, put together effective marketing campaigns to generate interest, increase sales and grow your business.  We have been in the materials handling industry for the past 45 years and have successfully sold and marketed to the food, freezer, cold store, pharmaceutical, food service, food manufacturing, beverage and similar industry.

 

We are here to help you Khach and Keep more Customers with focus on more sales revenue, growth and profits to your business.  If you are interested in learning more about Khach's marketing services, please contact us at 714-476-2887 or go to www.khachusa.com.

BBQ, Fireworks & Repeat Business

One of my absolute favorite holidays is the 4th of July.  I am moved and touched whenever I hear our National Anthem.  Cheesy, but it's true.  What I also enjoy about the 4th is the BBQ and time with friends and family.

The 4th of July is a great time for us to reach out to our friends and family to celebrate one of America's greatest historic event.  It's about spending time with the people you value.

While friends and family are important, so are your customers. These holidays are a great opportunity for you to keep in touch with them. If the only time they hear from you is when you're trying to close them, you're going to face resistance. It's easy to smell the, "guy-who-is-desperate-for-business" and you don't want to be that guy.

By sending, holiday emails and cards with value added information, you will stand apart from the competition. You will be thought of when they need your materials handling solutions.

So remember, while these gestures are small, they can really STIMULATE REPEAT BUSINESS for your company.

We have a special on our "Stimulate Repeat" business e-marketing package.  For $3,000, we will write, design and mail out 9 holiday/ value added e-mails to your customers and prospects. This special is available for first 5 clients and ends July 30th. Click here to learn more.

Here's to America and Lady Liberty!

Happy Independence Day,

Larry Couperthwaite
Business Growth Specialist
Khach Customers
www.khachusa.com
714-476-2887

P.S. Take a look at our "done for you" e-marketing program and STIMULATE REPEAT BUSINESS now.

"...all men are created equal; that they are endowed by their creator with certain unalienable rights; the among these are life, liberty and the pursuit of happiness."
- Thomas Jefferson, for the Declaration of Independence 1-4-1776