Small Steps towards BIG results for your Business

I hope that it's been a good second month of the year for you so far. While many of us probably set "Increase sales revenue for 2013" as a goal, we oftentimes don't change our habit to do something different to make this happen. In other words, we don't break down our goals into small steps that will help us increase our sales.

For example, you will have to set specific marketing and sales goals to increase your performance for 2013. To break down the goals, you may want to:
 

• Spend one hour per week on improving your website (putting up more value added content/ videos) Spend half an hour every morning to follow up on existing leads (consistent follow up)
• Spend half an hour every morning to follow up on existing leads (consistent follow up)
• Reach out to 5 customers per week and ask them for references/ testimonials)
• Put in 15 minutes per day to add more prospect and customer information your CRM database (so you can market to them) 

These examples are just some of the specifics that you can do to:

• Generate more lead 
• Nurture existing leads 
• Stimulate repeat business

Again, we wish you a year full of enthusiasm, hope and courage to do something new and different to take advantage of what 2013 has to offer.

Sincerely,

Larry Couperthwaite
Business Growth Specialist
Khach Customers
www.khachusa.com
714-496-4499

If you are thinking of having Khach Customers help you with your marketing and sales goals. Give us a call and let us help plan your 2013 to be a great success!

Don't hesitate, implementation is key towards success!

STIMULATE REPEAT sales for your Materials Handling business

I believe and many would agree that the most absolute exciting part of the Materials Handling business is about making the sale, specifically breaking into big accounts.  There's almost no better feeling.

While, new accounts are important for materials handling business, your existing customers are EVEN MORE IMPORTANT.  I know, it’s not as exciting as a BIG NEW account, but your customers are the lifeblood and this is most true when you are in MATERIALS HANDLING.

Your customer base is where you are getting the revenue to run your company. I know, after working and speaking with many Materials Handling businesses, I found that a database sometimes is not a reality.  It’s a pain because most of the database is sitting in your salesperson’s Outlook. 

There is a goldmine in your database!  Imagine the deals that are waiting to be had if you sold to just 10% of your existing customers that you’ve had over the 10 years!  With proper organization of your database, you can keep in touch with your customers, therefore protecting yourself from competitors stealing them away from you.

DON’T let the competition steal your business, but STIMULATE your REPEAT BUSINESS by taking the following 3 steps to getting your database started:

1. Download your sale rep’s data on a monthly basis (Name, Company, Email, Phone and Title would be ideal) 
2. Segment the list, starting with 1) Customers and 2)Prospects.  You can dive in deeper and further segment by type of customer: parts, sales, service, used and rentals.  You can do the same by type of customer, whether they are in the food business or healthcare industry.
3. Keep it updated.  Dedicate personnel to keep the information fresh by calling the customer and checking in from time to time.  Use this opportunity to:

a.       Check in to see how the customer is doing

b.      Take a quick survey on how you’re doing/ where you can improve

c.       And upsell… say “did you know that we also offering these entire warehousing systems/solutions?”

Khách Customers provides “done for you” marketing services, where we will help you put together your database, put together effective marketing campaigns to generate interest, increase sales and grow your business.  We have been in the materials handling industry for the past 45 years and have successfully sold and marketed to the food, freezer, cold store, pharmaceutical, food service, food manufacturing, beverage and similar industry.

 

We are here to help you Khach and Keep more Customers with focus on more sales revenue, growth and profits to your business.  If you are interested in learning more about Khach's marketing services, please contact us at 714-476-2887 or go to www.khachusa.com.