Have you ever heard anyone say that the BIG money is NOT in selling products or service

Have you ever heard anyone say that the BIG money is NOT in selling products or services... it's in learning how to MARKET your products or services like a pro? Well, it's true! And if you're going to explode your profits in your industry--especially if you face price competition, market contraction, rising costs, or other challenges--you've got to become a master marketer.

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SECRET #1: THE REAL DEFINITION OF "SUCCESSFUL MARKETING."
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There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:

The Right Message... To The Right Market... At The Right Time!

Most materials handling businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most materials handling businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.


To make the most of your marketing dollars:

1. Never waste money on image advertising, or at least keep it to a minimum.
2. Test simple, inexpensive direct response marketing methods. Offer FREE
reports, samples, coupons, or other response devices filled with emotionally
compelling copy to find the messages that match the interests of warehousing
and distribution centers!

3. Concentrate on your most successful direct response offers, and...Use
Multi-Step Direct Mail/Phone/Fax/Email/Voice Broadcasting Follow-Up To
Maximize Sales!

It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax and e-mail messages!

If you don't have a system in place to methodically, repetitively and consistently follow up with your leads, you're either wasting a lot of leads or you're wasting a lot of man hours doing tedious, manual follow up.

Give me a call or reply to this e-mail and I'll tell you how you can automate this all-important aspect of successful marketing.

Regards,

Nikki Ong
Business Growth Specialist
Khach Customers
www.khachusa.com
714-496-4499

NEXT --SECRET #2: THE "CHERRY PICKING" PROBLEM AND THE
THREE TYPES OF LEADS.

P.S. If you'd like to see how our "done for you" marketing services can assist your sales and marketing and help you implement these strategies, click here to register for quick and easy conference call.


We're here to "Khach & Keep you More Customers"

Pay for Performance Marketing Services

A brief on Khach Customers

We provide innovative custom designed marketing and sales solutions dedicated to increase your Material Handling business’ sales, market share, and growth.  We specialize in marketing and selling to the warehouse and distribution industry and have been doing it successfully over the last 45 years.

Low Risk Marketing Services

We offer a unique marketing service called "Pay for Performance". With over 45 years of marketing and selling experience in the Materials Handling businesses, we've built a marketing system to help you increase your sales, market share, and growth.  Instead of having you manage the multiple programs and contacts related to marketing (from web marketing to telemarketing), Khach helps you focus on closing more deals, so your Materials Handling business can grow that much faster.

What is Pay for Performance Marketing?
At Khach we specialize in marketing and selling to the warehouse and distribution industry.  In fact, we have been doing it successfully over the last 45 years.  With our unique “pay for performance” program, you gain a commission based marketing company.  That's right, you risk very little working with us, because the majority of our income is tied to the results we get you.  With a small monthly retainer, we will start working on marketing your business, then when you make your sales, we will earn most of our revenue from earning X% of the sales.
Its easy.  Instead of paying for marketing specialists just to do a few different marketing campaigns at a high rate with little promise of return in sales, you work with Khach on a small monthly retainer allowing us to put together truly results focused marketing campaigns.  You can only WIN with Khach.  You gain expert marketing services and more sales!

How will Khach increase your company’s leads, sales and growth?

Khách Customers is a professional material handling marketing company like no other.  We provide innovative custom designed marketing and sales solutions dedicated to develop your business through account acquisition.  The following are a few of the marketing systems that we will put together for the pay for performance marketing program: 

1.    Lead Generation
          i.     Marketing Programs/ Software setup
          ii.    Promotional Emails
          iii.   E-newsletters to Customers & Partners
          iv.   Press relations
          v.    Direct mail
          vi.   Social Media
          vii.  Blogs
          viii. Collateral (PPT presentations, brochures, flyers and etc.)
          ix.   Press relations
          x.    Videos
          xi.   Website Design and SEO
          xii.  SEM
          xiii. Advertisements in trade magazines (*only ad design)
          xiv. Copywriting
          xv.  Lead generation tools (email, CRM and programs)
2.    Lead Nurturing
          i.    Lead nurturing process development
          ii.   Lead tracking in CRM and marketing programs/software

How does pay for performance marketing work?
How much will I have to invest to get started?

This program is developed for true partnership between Khách and our clients.  Every business is different, and depending on the situation we can work with you at a small monthly retainer +pay for performance basis.
With most of our clients, the most popular program is the low monthly retainer option + pay for performance on each Materials Handling System sold.  Bottom-line, there is less upfront investment in marketing for your business (less than $50,000/yr + benefits for marketing personnel), while there is vested interest for Khach to work harder and smarter to generate you more leads, sales and business growth.

Is Khach’s pay performance program ideal for my business?

When considering the pay for performance model, both Khach and the client will review if the partnership is an ideal fit.  Successful partnerships usually require that your products and/ or services are of high quality and there is opportunity for substantial growth for your business.

Khách Customers’ Pay for Performance program is unfortunately not available for all businesses.  Since this program involves a lot of resources (time, money and effort) put upfront by Khách, we must ensure that we work with clients that are willing to share a true partnership relationship with us. With a vested interest in developing our client's business, the pay for performance program pushes Khách to maximize all marketing efforts to bring more sales revenue, growth and profits to our client.

If you are interested in learning more about the pay for performance program, please contact us at 714-476-2887 or go to www.khachusa.com.

Introducing Khach Customers

Khách Customers is a professional marketing company like no other.  We provide innovative custom designed marketing and sales solutions dedicated to increase your Material Handling business’ sales, market share, and growth.

With more than 45 years of successful experience marketing and selling to the Warehouse and Distribution Industry, you gain access to a professional marketing team that will develop your business.   Our experience has allowed us to dramatically increase the sales, revenue and profits of many businesses selling to the warehousing and distribution industry (food, cold store, freezer, pharmaceutical and beverage industry).

The following are a few key points differentiating Khách company:

• Unique marketing services that are a hybrid of “a la cart” and pay for performance based.
• Expertise in marketing premium, innovative and advanced designed MH products.
• 45 years of successful marketing and selling experience in the Material Handling Industry.
• We truly know your ideal customers and still have personal contact with them.
• Our network of friends and colleagues include distribution centers in food, beverage, cold store, health care and pharmaceutical.

Khách Customers reduces the time, money and resources required develop qualified leads to fill your sales pipeline. With our pay for performance program, you enjoy "sales ready" leads and pay for the results.  Let us Khách and Keep you more Customers

Interested in learning more?  Please go to www.khachusa.com or call us at 714-476-2887.