Monday, July 23, 2012

Materials Handling Marketing Secret #3 - TIMING IS EVERYTHING

A few weeks, we covered Secret #2: Cherry Picking And The Three Types Of Leads.

Timing is Everything
SECRET #3: TIMING IS EVERYTHING!
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You'll notice that Secret #3 is closely associated with Secret #1 (right message to right market at the right time).

 
 Many Materials Handling businesses forget one simple truth:
"People will buy when THEY'RE ready, not when you're ready to make a sale."  This means...you have to be in front of folks when they're ready to buy. In other words, you have to follow-up with them constantly! Because if you don't, someone else will land their business. 

Timing is essential...
In our Materials Handling Industry, its all about continuous follow-up or customers forget about you and someone else will land their business. You don't want to leave new business up to chance. But the one thing you control in this situation----staying in front of the prospect----is probably the single greatest challenge in your business.

The fact is, "follow-up" is a gut-wrenching, time-consuming, tedious and labor-intensive task that is almost impossible for the human mind to keep straight. So, even if you have a fantastic marketing program, a majority of leads go to waste because the "timing" wasn't right for those folks.

According to one industry publication, over 99% of small businesses do not consistently follow up with their prospects and customers. The good news is that you can easily tackle this challenge... and when you do, you'll see a BIG jump in your profits.

If the time is right for you to get a follow-up system in place, I can tell you where to start. Give me a call at 714-496-4499 and let us help you make this powerful secret to success work for YOUR materials handling business. 



Regards,

Nikki Ong
Business Growth Specialist
Khach Customers
www.khachusa.com
714-496-4499

NEXT Topic --SECRET#4: TRANSFORMING YOUR SALES WORK FROM OUTBOUND HUNTING TO INBOUND HARVESTING.

 


P.S. If you'd like to see how we can help you put together a "follow-up" system for your materials handling business, give me a call at 714-496-4499 and I'll tell you how you can automate this all-important aspect of successful selling.

P.P.S. We are running out of our special on our e-marketing package. Click here if you are interested. Only 3 available packages left! 


 

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