E-marketing program for Materials Handling Industry Promotion: for less than $8.50 per day!

Start your e-marketing program now, for less than $8.50 per day!

Introducing the Khach Customers Relationship Start Up Package. Nine Special Occasion E-mails (built around holidays) from you to your prospect and customer database. Designed for your company with your logo and photos...with links to your website... customer surveys…and response e-mail back directly to you. All yours for only $3,000 per year! You get...

• Email list management

• Personalized e-mail design with your masthead, logo and photo and your signature line with company name, address, telephone, e-mail and website.

• Professionally written content that contains best wishes for holidays, plus interesting information about little known facts and history.

• Built-in click-able links to your website or videos or special product landing pages.

• Landing pages include customer satisfaction surveys, so you get feedback on how you're doing.

• Detailed reporting on bad e-mail addresses, open rates, click through rates, new subscribers and unsubscribes. Your database file will be updated automatically.

Don’t miss this opportunity to get into the e-marketing game at this incredible low price. This special promotion is available for the first 5 clients.  Hurry, this won't last long!

Have you ever heard anyone say that the BIG money is NOT in selling products or service

Have you ever heard anyone say that the BIG money is NOT in selling products or services... it's in learning how to MARKET your products or services like a pro? Well, it's true! And if you're going to explode your profits in your industry--especially if you face price competition, market contraction, rising costs, or other challenges--you've got to become a master marketer.

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SECRET #1: THE REAL DEFINITION OF "SUCCESSFUL MARKETING."
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There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:

The Right Message... To The Right Market... At The Right Time!

Most materials handling businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most materials handling businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.


To make the most of your marketing dollars:

1. Never waste money on image advertising, or at least keep it to a minimum.
2. Test simple, inexpensive direct response marketing methods. Offer FREE
reports, samples, coupons, or other response devices filled with emotionally
compelling copy to find the messages that match the interests of warehousing
and distribution centers!

3. Concentrate on your most successful direct response offers, and...Use
Multi-Step Direct Mail/Phone/Fax/Email/Voice Broadcasting Follow-Up To
Maximize Sales!

It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax and e-mail messages!

If you don't have a system in place to methodically, repetitively and consistently follow up with your leads, you're either wasting a lot of leads or you're wasting a lot of man hours doing tedious, manual follow up.

Give me a call or reply to this e-mail and I'll tell you how you can automate this all-important aspect of successful marketing.

Regards,

Nikki Ong
Business Growth Specialist
Khach Customers
www.khachusa.com
714-496-4499

NEXT --SECRET #2: THE "CHERRY PICKING" PROBLEM AND THE
THREE TYPES OF LEADS.

P.S. If you'd like to see how our "done for you" marketing services can assist your sales and marketing and help you implement these strategies, click here to register for quick and easy conference call.


We're here to "Khach & Keep you More Customers"

Why you can't solely rely on Sales

Why you can't solely rely on Sales

This is written for the business owner, sales director/ manager and marketing director/ manager who want to make a very serious impact to their business.  

I don’t know if you’ve heard, but there are a lot of materials handling companies closing down or being sold and/or merged.  This means, either you are going to seriously change the way you market your business, products / services or you’re going let the market kick your ass. 

So, let me ask you this question, “What is your number #1 role in your organization?”  Is it to run the business?  Is it to ensure your employees are doing their jobs?  Is it to sell more products and services?  Would you say all of the above?  Ha, you know it is a trick question don’t you?  Your #1 job is to market your business.  This applies to every business, especially in Materials Handling.  Ahh, I know what some of you may be thinking… “BUT isn’t my #1 job to get sales in?”  While sales is 100% pertinent to the success of your business, you don’t want something more consistent and systematic.

Sam is on your sales team.  He has a lot of pressure to close some deals before the month’s end.  He doesn’t have enough in his sales funnel to keep him going and he knows that he needs to knock on a few doors and/or make some cold calls.  But really that isn’t his favorite thing to do.  He hates it actually.  He doesn’t want to hear “We’re not interested” and he doesn’t want to leave another message requesting for a phone meeting.  He really doesn’t’ have time for prospecting or following up, because he needs to close a few deals asap.  All that’s on his mind is closing those deals so he can get his boss off his back.  He did really well last month by landing a huge account, but it’s not looking so great this month.  He is already spending so much of his time visiting his prospect’s warehouses, drawing up layouts and putting together quotes.  The last thing on his mind is prospecting and filling the sales funnel.  Frankly, he needs help.

You can probably relate to Sam the salesman’s situation and you probably understand why you don’t want to rely 100% on sales.  It brings in inconsistent results… and if you were to do so, you should expect peaks and troughs in your sales revenues.  To eliminate the erratic results, you have to use marketing as a SUPPORT role to your sales team.  With a good solid marketing system, you will get rid of all the work that your sales folks 1) dislike and 2) don’t do so well.  Let marketing do the dirty work; prospecting, lead generation and lead nurturing.  It doesn’t make sense to have Sam the salesman (paid salary + commission) to prospect, when marketing can better target your ideal customers and bring in warm and highly winnable business based on your sales history.  

As a business owner, sales director/ manager or marketing director/ manager, you need to help your sales team by bringing in a consistent and steady flow of sales ready leads.  By implementing a proven marketing system, you will allow what your sales people do what they do best; close deals.  Successful Materials Handling owners and sales directors provide quality leads to their sales team, so to give them focus on closing the deals.  So for a mindset to success, you must realize you are in business to market your Materials Handling Solutions, you are first and foremost a MARKETER, a marketer of your business, products and services.  

We at Khach Customers offer "done for you" marketing services.  That means we make your marketing happen automatically.  Check us out at www.khachusa.com or call us at 714-476-2887. 

Take a look at our services now: www.khachusa.com